American brands.
Built for European shelves.
Food & Joy supplies distinctive American food brands to wholesalers and selected retailers throughout the European Union. Trade customers only — no consumer sales.
More than moving boxes.
We combine import experience with retail execution and focused brand building.
Market access
A practical bridge between American producers and European retail partners.
Right channels
Focused routes to market shaped around each brand and market.
Category support
Assortment thinking and shelf concepts that help products earn their space.
One clear wholesale setup.
A straightforward starting point for professional buyers across the European Union.
All EU countries
Available to professional wholesale customers throughout the European Union.
EUR only
All European trade pricing and orders are handled in euros.
EXW Uppsala
Ex Works Uppsala is the standard delivery term unless otherwise agreed.
Products with a story.
Slap Ya Mama, Jack Daniel’s BBQ and Mr & Mrs T receive a clear premium presentation as brands represented by Food & Joy.
Slap Ya Mama
Authentic Cajun seasoning and sauces rooted in Ville Platte.
Jack Daniel’s BBQ
BBQ sauces and seasonings with an iconic American heritage.
Mr & Mrs T
Classic mixers with a natural place in the drinks category.
American flavour for European trade.
Food & Joy is a Swedish importer and distributor connecting distinctive American food brands with European wholesalers and selected retailers.
Start a conversation →Food & Joy EU Wholesale Shop
Our European wholesale shop is built for wholesalers and selected retailers outside Sweden. Browse our assortment, view prices in EUR and order directly from Food & Joy. Trade customers only.