American brands.
Built for European shelves.
Food & Joy supplies distinctive American food brands to wholesalers and selected retailers throughout the European Union. Trade customers only — no consumer sales.
More than moving boxes.
We combine import experience with retail execution and focused brand building.
Market access
A practical bridge between American producers and European retail partners.
Right channels
Focused routes to market shaped around each brand and market.
Category support
Assortment thinking and shelf concepts that help products earn their space.
One clear wholesale setup.
A straightforward starting point for professional buyers across the European Union.
All EU countries
Available to professional wholesale customers throughout the European Union.
EUR only
All European trade pricing and orders are handled in euros.
Dispatch from Sweden
Specific pickup location is confirmed with the order.
Products with a story.
Discover Slap Ya Mama, iconic American soft drinks and selected drinks brands for European trade.
Slap Ya Mama
Authentic Cajun seasoning and sauces rooted in Ville Platte.
Soft drinks
From A&W Root Beer and Mexican Coca-Cola to Dr. P, Fanta and Pepsi.
Mr & Mrs T
Classic mixers with a natural place in the drinks category.
American flavour for European trade.
Food & Joy is a Swedish importer and distributor connecting distinctive American food brands with European wholesalers and selected retailers.
Start a conversation →Food & Joy EU Wholesale Shop
Browse the EU assortment now. Prices and ordering are available after your trade account has been reviewed and approved. Trade customers only.
Browse the EU assortment →